Google analytics gives easy customization, ecommerce tracking, goals. And web analytic software will help to maximize marketing your products or services.
Web analytic is used to measure the traffic in the website. Besides that, web analytic is used to help companies or business people to do market and business research. You will know about visitors’ number, how many times your website has been visited, rating etc by using web analytics software.
In General there are two types of web analytics software: on-site and off-site web. On-site web means buyers can do online transaction in your website in a commercial context. These transactions will be used to show audience response. Off-site web means you can see what happen in the internet generally. There are so many softwares in the market. For instance Google analytics gives easy customization, ecommerce tracking, goals, and web analytic solution which will help to maximize marketing your products or services. You can see product tour, traffic report, news and highlight and strategic solution.
There 2 free web analytics software like from Google and Yahoo. For paying software like analog, GoAccess, Piwik and many more you have to compare their features. Increase your profit by using this software. Since there are so many vendors which provide the software, so it is better if you use free software in the beginning.